Creating Visual Consistency: How Fashion Brands Use Photo Editing for Cohesive Campaigns

Fashion editorials can be the most powerful tool for communicating strong and memorable ideas to your audience. This is an equally rewarding experience for photographers and brands dedicated to creating visually inspiring and emotional work.

A brand photo story and editorial portfolio is a way to get them closest to the audiences. It inspires emotions and invokes desire in the people who see it. That’s the mark of a powerful portfolio.

You can create remarkable fashion photography that fulfills your brand’s artistic vision by starting with a strong concept, having the right team, performing fashion photo editing, and working in a minute and detailed way.

So, how can you bring consistency to your brand’s design?

Concept development

This is the first and most important step of much editorial work. Brainstorm with the creative team to create a concept for the brand shoot. This includes thinking of the overall vision, styling, location, shot list, and message.

Pre-production

This is the process of gathering all the equipment, setting, and props for the shoot, including location scouting, finalizing the styling and wardrobe, booking models, getting the right editing software, and selecting the shooting timeline. 

Production

On the day of the shoot, make sure you’re all prepared and know the brief like the back of your hand. One of the best ways to create a cohesive feeling for the shout is to have music, the right mood, and even food that helps you get in the groove of what the final product should look like.

Experiment with your camera lenses

Your editing starts with the way in which you shoot the picture in the first place. pLaya around with filters and different lenses to get a good range and selection of shots. 

Lighting speaks

Good light on pre is critical to getting great fashion shots. Whether indoors or outdoors, choose the natural light or artificial lighting supplements beforehand. You can even experiment with different light techniques to create different effects and highlights.

Post-production

Pick the final images that work best together as a coherent and meaningful narrative. Then begin your editing and retouching using software like Lightroom and Photoshop. Here, you should pay attention to the color grading, lighting, composition, focus, and subject matter that you wish to highlight in the image. 

Wrapping Up

This brings us closer to our guide to creating a photo story for your fashion brand while maintaining consistent company in your concept and final portfolio. There’s a lot of editing, artwork, and brainstorming that goes into making a portfolio that speaks to your brand being unified. With this guide, you’re one step closer to it!